Breitling survey/调查

This questionnaire is part of an academic project aiming to better understand the factors that most influence the purchase intention of young Chinese consumers toward Breitling watches. Your responses will help us gain valuable insights into consumer perceptions, motivations, and brand preferences in the luxury watch market.
Please note that your participation is entirely voluntary and anonymous. All responses will be used strictly for academic purposes and in full compliance with GDPR data protection principles. No personal data will be collected that could identify you individually.
The questionnaire should take approximately 5 minutes to complete. We kindly ask that you answer all questions as honestly as possible based on your personal opinions and experiences.
Let’s start!
此问卷是学术项目的一部分,旨在更好地了解影响中国年轻消费者购买百年灵手表意愿的因素。您的回答将有助于我们深入了解消费者对奢侈手表市场的看法、动机和品牌偏好。请注意,您的参与完全是自愿和匿名的。所有回复将严格用于学术目的,并完全遵守 GDPR 数据保护原则。不会收集任何可以识别您的个人信息。问卷大约需要 5 分钟才能完成。我们恳请您根据您的个人意见和经验,尽可能诚实地回答所有问题。让我们开始吧!

réponse obligatoire

Question 1

Please select a language:

English

Chinese

décocher

réponse obligatoire

Question 2

Please indicate your gender:
请注明您的性别:

Male / 男

Female / 女

Other / 其他

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réponse obligatoire

Question 4

Select the range corresponding to your monthly personal income:
选择与您每月个人收入相匹配的范围:

< ¥10,000

¥10,000–¥19,999

¥20,000–¥29,999

≥ ¥30,000

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réponse obligatoire

Question 5

How interested are you in luxury watches?
1 to 5 (1: none, 5: very interested)
你对名表的兴趣如何?
1 到 5(1:完全没有,5:很感兴趣)

décocher

réponse obligatoire

Question 6

Have you ever bought a watch that worth >4.000yuan (>500 euros)?
你买过一块值得买的手表吗 >4.000yuan (>500 euros)?

yes / 是的

no / 否

décocher

réponse obligatoire

Question 7

How much are you familiar with the brand Breitling?
1 to 5(1: strongly disagree, 5: strongly agree)
你对百年灵这个品牌有多熟悉?
1 到 5 (1:非常不同意,5:非常同意)

décocher

réponse obligatoire

Question 8

Breitling’s presence on social media platforms makes me more interested and confident in the brand:
1 to 5(1: strongly disagree, 5: strongly agree)
百年灵在社交媒体上的存在使我对这个品牌更加感兴趣和自信:
1 到 5(1:非常不同意,5:非常同意)

décocher

réponse obligatoire

Question 9

Have you ever clicked, liked, saved, or shared any Breitling content on social media?
你有没有在社交媒体上点击、点赞、保存或分享过任何百年灵内容?

Yes, i have interacted with it./是的,我曾与它互动过。

No, i've only seen it passively./不,我只是被动地看到它。

I've nerver seen any Breitling content./我从未见过任何百年灵的内容。

décocher

réponse obligatoire

Question 10

Which type of Breitling online advertisement would catch your attention more?
百年灵在线广告哪种类型更能吸引您的注意力?

One showing the brand’s Swiss heritage and watchmaking history./展示品牌瑞士传统和制表历史的作品。

One showing modern lifestyles and influencers wearing the watches./一个展示了现代生活方式和佩戴手表的网红。

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réponse obligatoire

Question 11

Which words best describe Breitling? (Choose up to 3)
哪个词最能形容百年灵? (最多选择 3 个)

Modern / 现代

Innovative / 创新

Trendy / 时髦

Heritage-rich / 充满遗产

Classic / 经典

Aviation-inspired / 航空灵感

Swiss craftmanship / 瑞士工艺

Minimalist / 极简主义

réponse obligatoire

Question 12

When choosing a luxury watch, what matters more to you? (Pick one)
选择奢侈手表时,您最关心的是什么? (选择一个)

Brand history and craftsmanship/品牌历史和工艺

Cutting-edge design '& materials/尖端设计和材料

Brand image '& reputation/品牌形象和声誉

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réponse obligatoire

Question 13

Testing your attention regarding this survey. Breitling a brand that sells tires.
测试你对这个调查的注意力。百年灵是一个卖轮胎的品牌。

Correct/正确

Incorrect/不正确

décocher

réponse obligatoire

Question 14

When you buy a luxury product, which statement fits you better?
当你买一件奢侈品时,哪句话最能形容你?

I care more about brand prestige, even if it costs more./我更在乎品牌声望,即使它使我付出更多代价。

I care more about value for money, even for luxury brands./我更在乎物有所值,即使是奢侈品牌。

décocher

réponse obligatoire

Question 15

I believe the price of Breitling is justified by its quality, design, and heritage.
1 = Strongly disagree → 7 = Strongly agree
我认为百年灵的价格以其质量、设计和传统来说是合理的。
1 = 非常不同意 → 7 = 非常同意

décocher

réponse obligatoire

Question 16

I would consider buying a Breitling watch within the next 12 months if I found a model I liked.
1 = Strongly disagree → 7 = Strongly agree
如果我找到自己喜欢的型号,我会考虑在未来 12 个月内购买一块百年灵手表。
1 = 非常不同意 → 7 = 非常同意

décocher

réponse obligatoire

Question 17

If you had to describe Breitling in one word, what would it be?
如果要用一个词来形容百年灵,你会说什么?

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Breitling survey/调查

Please select a language:

Please indicate your gender:请注明您的性别:

Select your age:选择你的年龄:

Select the range corresponding to your monthly personal income:选择与您每月个人收入相匹配的范围:

How interested are you in luxury watches?1 to 5 (1: none, 5: very interested)你对名表的兴趣如何? 1 到 5(1:完全没有,5:很感兴趣)

Have you ever bought a watch that worth >4.000yuan (>500 euros)?你买过一块值得买的手表吗 >4.000yuan (>500 euros)?

How much are you familiar with the brand Breitling?1 to 5(1: strongly disagree, 5: strongly agree)你对百年灵这个品牌有多熟悉? 1 到 5 (1:非常不同意,5:非常同意)

Breitling’s presence on social media platforms makes me more interested and confident in the brand: 1 to 5(1: strongly disagree, 5: strongly agree)百年灵在社交媒体上的存在使我对这个品牌更加感兴趣和自信:1 到 5(1:非常不同意,5:非常同意)

Have you ever clicked, liked, saved, or shared any Breitling content on social media?你有没有在社交媒体上点击、点赞、保存或分享过任何百年灵内容?

Which type of Breitling online advertisement would catch your attention more?百年灵在线广告哪种类型更能吸引您的注意力?

Which words best describe Breitling? (Choose up to 3)哪个词最能形容百年灵? (最多选择 3 个)

When choosing a luxury watch, what matters more to you? (Pick one)选择奢侈手表时,您最关心的是什么? (选择一个)

Testing your attention regarding this survey. Breitling a brand that sells tires.测试你对这个调查的注意力。 百年灵是一个卖轮胎的品牌。

When you buy a luxury product, which statement fits you better?当你买一件奢侈品时,哪句话最能形容你?

I believe the price of Breitling is justified by its quality, design, and heritage.1 = Strongly disagree → 7 = Strongly agree我认为百年灵的价格以其质量、设计和传统来说是合理的。 1 = 非常不同意 → 7 = 非常同意

I would consider buying a Breitling watch within the next 12 months if I found a model I liked.1 = Strongly disagree → 7 = Strongly agree如果我找到自己喜欢的型号,我会考虑在未来 12 个月内购买一块百年灵手表。 1 = 非常不同意 → 7 = 非常同意

If you had to describe Breitling in one word, what would it be?如果要用一个词来形容百年灵,你会说什么?

Please indicate your gender:
请注明您的性别:

Select your age:
选择你的年龄:

Select the range corresponding to your monthly personal income:
选择与您每月个人收入相匹配的范围:

How interested are you in luxury watches?
1 to 5 (1: none, 5: very interested)
你对名表的兴趣如何?
1 到 5(1:完全没有,5:很感兴趣)

Have you ever bought a watch that worth >4.000yuan (>500 euros)?
你买过一块值得买的手表吗 >4.000yuan (>500 euros)?

How much are you familiar with the brand Breitling?
1 to 5(1: strongly disagree, 5: strongly agree)
你对百年灵这个品牌有多熟悉?
1 到 5 (1:非常不同意,5:非常同意)

Breitling’s presence on social media platforms makes me more interested and confident in the brand:
1 to 5(1: strongly disagree, 5: strongly agree)
百年灵在社交媒体上的存在使我对这个品牌更加感兴趣和自信:
1 到 5(1:非常不同意,5:非常同意)

Have you ever clicked, liked, saved, or shared any Breitling content on social media?
你有没有在社交媒体上点击、点赞、保存或分享过任何百年灵内容?

Which type of Breitling online advertisement would catch your attention more?
百年灵在线广告哪种类型更能吸引您的注意力?

Which words best describe Breitling? (Choose up to 3)
哪个词最能形容百年灵? (最多选择 3 个)

When choosing a luxury watch, what matters more to you? (Pick one)
选择奢侈手表时,您最关心的是什么? (选择一个)

Testing your attention regarding this survey. Breitling a brand that sells tires.
测试你对这个调查的注意力。百年灵是一个卖轮胎的品牌。

When you buy a luxury product, which statement fits you better?
当你买一件奢侈品时,哪句话最能形容你?

I believe the price of Breitling is justified by its quality, design, and heritage.
1 = Strongly disagree → 7 = Strongly agree
我认为百年灵的价格以其质量、设计和传统来说是合理的。
1 = 非常不同意 → 7 = 非常同意

I would consider buying a Breitling watch within the next 12 months if I found a model I liked.
1 = Strongly disagree → 7 = Strongly agree
如果我找到自己喜欢的型号,我会考虑在未来 12 个月内购买一块百年灵手表。
1 = 非常不同意 → 7 = 非常同意

If you had to describe Breitling in one word, what would it be?
如果要用一个词来形容百年灵,你会说什么?