Valio

réponse obligatoire

Question 1

Merci d'entrer ici votre Age?

Question 2

What comes into mind when you think about Valio? What does Valio mean to you personally?

Question 3

What do you think that Valio means to your friends (or relatives)?

Question 4

(Continuing question 1 more specifically.) Would you be able to say more specific associations that come into your mind when thinking about Valio?

Question 5

Are there any product features (e.g., technical, appearance, functional, general/universal) that you associate to Valio?

Question 6

Do any associations come into your mind concerning : How pricey/cheap Valio'´s products are? Where Valio'´s products are sold? What Valio'´s packaging is like? What Valio'´s advertising is like?

Question 7

What kind of persons/people do you think use Valio'´s products?

Question 8

In what kind of situations would you see yourself (or others) buying or using Valio'´s products?

Question 9

Do any specific associations come to you mind about the origin or history of the brand Valio or its products?

Question 10

Is any of the associations you have mentioned especially central or essential to Valio? Which ones?

Question 11

Is any of the associations you have mentioned especially unique or valuable to this brand especially (e.g., compared to competitors)?

Question 12

What dairy products do you consume the most ?

Question 13

Would you say your consumption of dairy products tend to increase or decrease over time ? Why ?

Question 14

How would you feel about Valio expanding their product line to non-dairy products in the future (e.g., soy, oat, or other vegetable protein based drinks)?

Question 15

Would you be willing to try these products? Do you have some intolerance linked to milk and/or soy?

Question 16

Is there a particular non-dairy product that you would like to exist? What dairy-product would it replace for you?

Question 17

Please indicate your level of agreement with the statements about Valio brand by marking a score from 1 to 5 (1=strongly agree, 2=agree, 3=neither agree or disagree, 5=disagree, 5=strongly disagree) for each statement.
1. Valio brand: has high-quality products

Question 18

2. Valio brand: has innovative products

Question 19

3. Valio brand: has attractive packaging

Question 20

4. Valio brand: care about their customers well being

Question 21

Please indicate your level of agreement with the statements about non-dairy (=without cow milk) products by marking a score from 1 to 5 (1=strongly agree, 2=agree, 3=neither agree or disagree, 5=disagree, 5=strongly disagree) for each statement.
1.Non-dairy products: are as good in general as usual dairy products

Question 22

2. Non-dairy products: are as tasty as usual dairy products

Question 23

3. Non-dairy products: are a healthier alternative to dairy products

Question 24

4. Non-dairy products: there is not enough non-dairy products alternatives that perfectly replace dairy-products