Qualitative and Quantitative study - Sponsors of the Alltech FEI World Equestrian Games™ 2014 in Normandy

réponse obligatoire

Question 1

Merci d'entrer ici votre pseudonyme

1- RELATIONSHIPS

Question 2

REALIZATION OF THE SPONSORSHIP
What is your appreciation of the sponsorship on the following topics ? Rate between 0 and 5

Commentaires

Question 3

DAILY RELATIONSHIPS
Rate between 0 - 5

Commentaires

Question 4

TOOLS
Did the following tools have fulfilled your needs and expectations ?

Commentaires

2 - COMMUNICATION - QUALITY OF THE ACTIONS / SUPPORTS

Question 5

Rate between 0 and 5

Commentaires

3- MERCHANDISE

Question 6

Rate between 0 and 5

Commentaires

4 - TICKETING

Question 7

Rate between 0 and 5

Commentaires

5 - HOSPITALITY

Question 8

Rate between 0 and 5

Commentaires

6 - VISIBILITY

Question 9

PUBLISHING / MEDIA
How would you rate the presence of your brand in the following media supports?
Rate between 0 and 5.

Commentaires

Question 10

VISIBILITY ON SITE

Commentaires

7 - THE VENUES

a - D'ORNANO STADIUM

Question 11

Rate between 0 and 5

Commentaires

Question 12

HOSPITALITY
CATERER - Rate between 0 and 5

Commentaires

Question 13

HOSPITALITY
General fonctioning

Commentaires

b - GAMES VILLAGE

Question 14

Rate between 0 and 5

Commentaires

Question 15

HOSPITALITY
CATERER - Rate between 0 and 5

Commentaires

Question 16

HOSPITALITY
General fonctioning

Commentaires

Question 17

PROMOTIONAL STAND
Rate between 0 and 5

Commentaires

c - LE PIN NATIONAL STUD

Question 18

Rate between 0 and 5

Commentaires

Question 19

HOSPITALITY
CATERER - Rate between 0 and 5

Commentaires

Question 20

HOSPITALITY
General fonctioning

Commentaires

d - PRAIRIE / HIPPODROME

Question 21

Rate between 0 and 5

Commentaires

e - SARTILLY

Question 22

Rate between 0 and 5

Commentaires

8 - GENERAL OPERATION OF THE EVENT

Question 23

Rate between 0 and 5

Commentaires

9 - SPONSORSHIP OPERATION

Question 24

Would you mind ranking in order of importance (1 to 8 ) the reasons for your presence as a sponsor at the Alltech FEI World Equestrian Games™ 2014 in Normandy?

Choix	Priorité
Increase your visibility (notoriety of the brand)
Work on your values (Image of the brand)
Reach a specific target
Entertain your network (work on your relationships)
Boost your sales
Entertain your clients
Win in proximity (contests, direct marketing etc)
Strengthen your internal communication

Commentaires

Question 25

Would you mind ranking in order of importance (1 to 8) the different countries in the world who are according to you keys markets and where you would like people to know more about your sponsorship ?

Vous ne pouvez utiliser un même niveau de priorité qu'une seule fois

Choix	Priorité
Normandy
France
Europe
North America
South America
Asia - Pacific
Middle East
Africa

Commentaires

Question 26

OPERATING MEDIA '& NON MEDIA
Did you put in place some operating media and non-media operations about your partnership? If so, which media?
a-NEWS

Advertising inserts

Press Relationships

Advertorial

Contests

Autre réponse

Commentaires

Question 27

b - RADIO

Commercials

Sponsorship

Contests

Autre réponse

Commentaires

Question 28

c - TV

Commercials

Sponsorships

Contests

Autre réponse

Commentaires

Question 29

d - INTERNET

Advertising campaigns

Sponsoring

Viral campaings (social network)

Contests

Autre réponse

Commentaires

Question 30

e - EXTERNAL COMMUNICATION

Street marketing

On trade (packaging, PLV etc)

Mailing and emailing

Autre réponse

Commentaires

Question 31

f - INTERNAL COMMUNICATION

Entertainment, information documents

Contests

Incentive - Team building

Intranet

Derived products

Autre réponse

Commentaires

Question 32

Among your activations, which were the most successful ones ? (supported by figures if possible)

Question 33

Are you satisfied with your sponsorship ?

10 - REVIEWS

Question 34

Do you you think you will repeat this type of sponsorship in equestrian or sport in the world?

Question 35

Which are your best memories over the fortnight ?

Question 36

	0	1	2	3	4	5
Approach and proposal (offers, appointments etc.)							décocher
Negociation and drafting of the contract							décocher

	0	1	2	3	4	5
Content of the information sent							décocher
Availability and reactivity of your account manager							décocher
Quality of the answers							décocher
Frequency of the Sponsors workshops							décocher
Benefits of the Sponsors worshops							décocher

	0	1	2	3	4	5
Extranet							décocher
Branding: system of validation system and supports proposed							décocher
Branding: Quality of the answers							décocher

	0	1	2	3	4	5
Promotion on events (local, national, international)							décocher
Press relationship							décocher
Digital website							décocher
Social networks							décocher
Official Program							décocher
Official Daily Newspaper							décocher
Press kit							décocher
Pocket maps of the different venues							décocher
Availibility of communication tools							décocher
Sharing of the Event communication plan							décocher

	0	1	2	3	4	5
Quality of the offer							décocher
Price							décocher
Ordering process							décocher
Quality of the products							décocher
Respect of the deadlines							décocher

	0	1	2	3	4	5
Satisfaction with the initial offer							décocher
Satisfaction with the additional offers							décocher
Price							décocher
Ordering process							décocher
Respect of the deadlines							décocher

	0	1	2	3	4	5
Official Program							décocher
Official Daily							décocher
Official website							décocher
Press kit							décocher

	0	1	2	3	4	5
Strategy and concept							décocher
Dedicated supports with look'&feel							décocher
Boards around the arena							décocher
Boards during the Cross Country							décocher
Boards for the endurance							décocher
Jumping obstacles							décocher
Giant screens							décocher
Demonstration arena							décocher

	0	1	2	3	4	5
Access to the venue							décocher
Parkings							décocher
Look '&f eel of the venue							décocher

	0	1	2	3	4	5
Menu							décocher
Price							décocher
Reactivity / Flexibility							décocher
Quality of the food							décocher
Quality of the service							décocher

	0	1	2	3	4	5
Schedule							décocher
Access							décocher
Quality of service							décocher
Satisfaction of your guests							décocher

	0	1	2	3	4	5
Rate Card Offer							décocher
Location							décocher
Quality of the structure							décocher
Operational managament by the Organizer Office							décocher
Attendance							décocher
Opening schedule							décocher
Overall satisfaction							décocher

	0	1	2	3	4	5
Access to the venue							décocher
Parking							décocher
Look '& feel of the venue							décocher

	0	1	2	3	4	5
Accreditation system							décocher
General signage							décocher
Shuttles							décocher

Qualitative and Quantitative study - Sponsors of the Alltech FEI World Equestrian Games™ 2014 in Normandy

Merci d'entrer ici votre pseudonyme

1- RELATIONSHIPS

REALIZATION OF THE SPONSORSHIPWhat is your appreciation of the sponsorship on the following topics ? Rate between 0 and 5

DAILY RELATIONSHIPSRate between 0 - 5

TOOLSDid the following tools have fulfilled your needs and expectations ?

2 - COMMUNICATION - QUALITY OF THE ACTIONS / SUPPORTS

Rate between 0 and 5

3- MERCHANDISE

Rate between 0 and 5

4 - TICKETING

Rate between 0 and 5

5 - HOSPITALITY

Rate between 0 and 5

6 - VISIBILITY

PUBLISHING / MEDIAHow would you rate the presence of your brand in the following media supports? Rate between 0 and 5.

VISIBILITY ON SITE

7 - THE VENUES

a - D'ORNANO STADIUM

Rate between 0 and 5

HOSPITALITY CATERER - Rate between 0 and 5

HOSPITALITYGeneral fonctioning

b - GAMES VILLAGE

Rate between 0 and 5

HOSPITALITY CATERER - Rate between 0 and 5

HOSPITALITYGeneral fonctioning

PROMOTIONAL STAND Rate between 0 and 5

c - LE PIN NATIONAL STUD

Rate between 0 and 5

HOSPITALITY CATERER - Rate between 0 and 5

HOSPITALITYGeneral fonctioning

d - PRAIRIE / HIPPODROME

Rate between 0 and 5

e - SARTILLY

Rate between 0 and 5

8 - GENERAL OPERATION OF THE EVENT

Rate between 0 and 5

9 - SPONSORSHIP OPERATION

Would you mind ranking in order of importance (1 to 8 ) the reasons for your presence as a sponsor at the Alltech FEI World Equestrian Games™ 2014 in Normandy?

Would you mind ranking in order of importance (1 to 8) the different countries in the world who are according to you keys markets and where you would like people to know more about your sponsorship ?

OPERATING MEDIA '& NON MEDIADid you put in place some operating media and non-media operations about your partnership? If so, which media?a-NEWS

b - RADIO

c - TV

d - INTERNET

e - EXTERNAL COMMUNICATION

f - INTERNAL COMMUNICATION

Among your activations, which were the most successful ones ? (supported by figures if possible)

Are you satisfied with your sponsorship ?

10 - REVIEWS

Do you you think you will repeat this type of sponsorship in equestrian or sport in the world?

Which are your best memories over the fortnight ?

IDEASDo you have any other comments or suggestions to pass on to the next host of the Games in Bromont / Montreal in 2018?

REALIZATION OF THE SPONSORSHIP
What is your appreciation of the sponsorship on the following topics ? Rate between 0 and 5

DAILY RELATIONSHIPS
Rate between 0 - 5

TOOLS
Did the following tools have fulfilled your needs and expectations ?

PUBLISHING / MEDIA
How would you rate the presence of your brand in the following media supports?
Rate between 0 and 5.

HOSPITALITY
CATERER - Rate between 0 and 5

HOSPITALITY
General fonctioning

HOSPITALITY
CATERER - Rate between 0 and 5

HOSPITALITY
General fonctioning

PROMOTIONAL STAND
Rate between 0 and 5

HOSPITALITY
CATERER - Rate between 0 and 5

HOSPITALITY
General fonctioning

OPERATING MEDIA '& NON MEDIA
Did you put in place some operating media and non-media operations about your partnership? If so, which media?
a-NEWS

IDEAS
Do you have any other comments or suggestions to pass on to the next host of the Games in Bromont / Montreal in 2018?