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Event planning at Amundi ETF

As part of my Master degree research, I am working on event planning in financial groups. Please answer the following form, it will only take a few minutes.

réponse obligatoire

Question 1

Merci d'entrer ici votre pseudonyme

réponse obligatoire

Question 2

When did you join the Amundi ETF team?

Question 3

Did you previously work in another finance company or in another domain of Amundi’s expertise?

Question 4

At that time, did you participate in events as a salesperson?

décocher

réponse obligatoire

Question 5

How many Amundi ETF events have you attended in the past 12 months?

réponse obligatoire

Question 6

Which type of Amundi ETF events do you participate in?

Commentaires

réponse obligatoire

Question 7

Roadshows : What are the objectives of this type of event? (Indicate priority from 1 (lowest) to priority 5 (maximum))

ChoixPriorité
Sales
To create clients’ loyalty
To increase awareness of the product line
Networking
Other (s) fill the comment area

Commentaires

réponse obligatoire

Question 8

Conference/trade show/congress: What are the objectives of this type of event? (Indicate priority from 1 (lowest) to priority 5 (maximum))

ChoixPriorité
Sales
To create clients’ loyalty
To increase awareness of the product line
Networking
Other (s) fill the comment area

Commentaires

réponse obligatoire

Question 9

Premium event for high-end clients: What are the objectives of this type of event? (Indicate priority from 1 (lowest) to priority 5 (maximum))

ChoixPriorité
Sales
To create clients’ loyalty
To increase awareness of the product line
Networking
Other (s) fill the comment area

Commentaires

réponse obligatoire

Question 10

Are you satisfied with event planning at Amundi ETF?

décocher

Commentaires

Question 11

If you checked "somewhat unsatisfied" or "very unsatisfied", could you explain why?

réponse obligatoire

Question 12

Can you measure the impact of events Amundi ETF?

décocher

Commentaires

Question 13

If you checked "yes", how?

Question 14

If you checked "no", why?

réponse obligatoire

Question 15

Do you agree with the following statement:
"You cannot measure the impact of the Amundi ETF events because clients buy ETFs through financial intermediaries "
(0 = do not agree at all - 5 stars = Strongly Agree)

0
décocher

Commentaires

réponse obligatoire

Question 16

Do you agree with the following statement:
"You cannot measure the impact of Amundi ETF events because of market fluctuations"
(0 = do not agree at all - 5 stars = Strongly Agree)

0
décocher

Commentaires

réponse obligatoire

Question 17

Do you agree with the following statement:
" Event planning is essential in the sales ETFs process” "
(0 = not agree at all - 5 stars = Strongly Agree)

0
décocher

Commentaires

réponse obligatoire

Question 18

Do you agree with the following statement:
" We cannot measure the ROI of the Amundi ETF events with numerical data/ figures”
(0 = not agree at all - 5 stars = Strongly Agree)

0
décocher

Commentaires

réponse obligatoire

Question 19

Do you agree with the following statement:
" ROI in events Amundi ETF is measured with soft data: customer satisfaction, customer loyalty, ... "
(0 = not agree at all - 5 stars = Strongly Agree)

0
décocher

Commentaires

réponse obligatoire

Question 20

Do you agree with the following statement:
" If it were possible, I would like to implement new processes to be able to measure the impact of my events."
(0 = not agree at all - 5 stars = Strongly Agree)

0
décocher

Commentaires

Question 21

If you worked in another company, were there processes for measuring the impact of events? If so, which ones? (fill the comment area)

décocher

Commentaires

réponse obligatoire

Question 22

Do you have ideas for new process to measure the impact of your events?

décocher

Commentaires

Question 23

My thesis focuses on measuring the impact of events in financial groups. Do not hesitate to let me your comments and feedback!
Thank you!




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