Communications and business social networks.

réponse obligatoire

Question 1

Merci d'entrer ici votre pseudonyme

I Company profile.

réponse obligatoire

Question 2

Thank you to indicate the name of your company.

réponse obligatoire

Question 3

What type type of company are you?

réponse obligatoire

Question 4

Thank you for indicating to which category of companies you belong.

réponse obligatoire

Question 5

Thank you for indicating the service(department) to which you belong.

réponse obligatoire

Question 6

Thank you for indicating the age bracket in which you are situated.

II Communication, reputation and corporate image.

réponse obligatoire

Question 7

When you think of suppliers of cosmetic ingredients, what is the first company that comes to mind?

Please, give a single answer here, and indicate the name of the company.

réponse obligatoire

Question 8

What other companies of cosmetic ingredients suppliers know you?

You can give here several answers

réponse obligatoire

Question 9

Here is a list of different companies of cosmetic ingredients suppliers. Among them, what are all the ones you know by name?

You can give here several answers

Commentaires

réponse obligatoire

Question 10

As a company, when you buy products, you are regularly prompted to choose between several suppliers. On a scale of 1 to 10, how important do you think the image of your supplier?

The scale 1 being "not important" and scale 10 "great importance."

réponse obligatoire

Question 11

What do you think is the most important in the external communication of a company supplier of cosmetic ingredients?

réponse obligatoire

Question 12

What is for you the best way to communicate about new product for a company of cosmetic raw materials?

Priority 1 is "the worst way to communicate" and priority 6 to "the best way to communicate."

III Attitudes et perceptions en terme de réseaux sociaux d'entreprise.
NB: le terme de réseaux sociaux utilisez au sein de ce questionnaire, regroupe l'ensemble des réseaux sociaux tels ques "Facebook, Twitter" mais également les réseaux sociaux professionnels tels que "Viadéo, LinkedIn".

réponse obligatoire

Question 13

Is your company has an account on social networks ?

Question 14

If yes; please indicate the social networks on which you are present?

réponse obligatoire

Question 15

Please indicate below the reasons which urge you to use these social networks.

If "other", please specify

Commentaires

réponse obligatoire

Question 16

In your opinion, what types of social networks seems most appropriate in the communication strategy of a cosmetic ingredient supplier?

Thank you for indicating the name of one or several social networks which seems to you the most appropriate

réponse obligatoire

Question 17

According to you, a company b to b present on the social networks, essentially has to communicate on:

If "other", please specify

Commentaires

réponse obligatoire

Question 18

As part of the company, you have a Twitter account?

réponse obligatoire

Question 19

Thank you to indicate the reason that make you use Twitter in your company.

If "other", please specify

Commentaires

réponse obligatoire

Question 20

How many times a week do you use Twitter professionally within the company?

réponse obligatoire

Question 21

As part of your company, do you have a Facebook account?

réponse obligatoire

Question 22

Thank you to indicate the reason that make you use Facebook in your company.

If "other", please specify

Commentaires

réponse obligatoire

Question 23

How many times a week do you use Facebook professionally within the company?

réponse obligatoire

Question 24

Would you say that the use of social networks within the enterprise is essential?

réponse obligatoire

Question 25

Is your ingredient suppliers (raw materials) for all are present on social networks?

Question 26

If "Yes", which ones ?

réponse obligatoire

Question 27

Do you follow the current events of companies via the social networks (regular visits, subscribers, members)?

Question 28

If "yes", for which reasons ?

réponse obligatoire

Question 29

Most often, where are you looking for information on a cosmetic ingredient supplier?

If "other", please specify

Commentaires

réponse obligatoire

Question 30

In most cases, you would expect that the social network of company you see is:

If "other", please specify

Commentaires

réponse obligatoire

Question 31

Within your company, which is responsible for managing social networks?

If "other", please specify

Commentaires

réponse obligatoire

Question 32

Finally, do you think that having a business on social networks, increases its visibility?

Thank you for taking the time to answer our questionnaire.